{"product_id":"beauty-of-joseon-light-on-serum-centella-vita-c-30ml","title":"Beauty of Joseon Light On Serum Centella + Vita C [30ml]","description":"\u003cbody\u003e\n\n\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\n\u003ctitle\u003eBeauty of Joseon Light On Serum Centella + Vita C\u003c\/title\u003e\n\u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\n\u003cstyle\u003e\n  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n  :root {\n    --g:       #5a8858;\n    --g-pale:  #eef5ee;\n    --g-light: #b8d8b8;\n    --g-deep:  #0e2010;\n    --black:   #111111;\n    --muted:   #888884;\n    --border:  #e0e0dc;\n    --white:   #ffffff;\n  }\n  body { font-family: 'Inter', sans-serif; background: var(--white); color: var(--black); width: 100%; margin: 0; padding: 0; font-size: 14px; line-height: 1.6; }\n  .label { font-size: 10px; font-weight: 500; letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); margin-bottom: 12px; }\n  .tag { font-size: 12px; font-weight: 500; padding: 5px 12px; border-radius: 20px; background: var(--g-pale); color: var(--g-deep); border: 1px solid var(--g-light); }\n  \/* Concentration bar *\/\n  .conc-bar { display: flex; gap: 1px; margin-bottom: 20px; overflow: hidden; }\n  .conc-seg { padding: 8px 12px; font-size: 11px; font-weight: 500; }\n  .seg-cica  { background: #c8e0c0; color: #1a3818; flex: 68; }\n  .seg-vitc  { background: #f0e8c0; color: #382808; flex: 10; }\n  .seg-pan   { background: #d8ecd8; color: #2a4828; flex: 1; }\n  .seg-rest  { background: #f0f0ec; color: var(--muted); flex: 21; font-weight: 300; }\n  .conc-label { font-size: 10px; display: block; font-weight: 400; opacity: 0.8; margin-top: 1px; }\n  .ingr-grid { display: grid; grid-template-columns: repeat(2, 1fr); align-items: stretch; gap: 1px; background: var(--border); border: 1px solid var(--border); 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width: 20px; }\n  .pair-box { margin-top: 14px; padding: 14px 16px; background: var(--g-pale); border-left: 2px solid var(--g); font-size: 12.5px; color: var(--g-deep); line-height: 1.7; font-weight: 400; }\n  .pair-box strong { display: block; font-weight: 500; margin-bottom: 3px; }\n  .concern-list { list-style: none; padding: 0; }\n  .concern-list li { display: flex; gap: 10px; font-size: 13px; font-weight: 300; color: var(--black); padding: 5px 0; align-items: flex-start; line-height: 1.6; }\n  .concern-list li::before { content: '—'; color: var(--g); font-weight: 400; flex-shrink: 0; }\n  .copy-btn { margin-top: 16px; display: inline-flex; align-items: center; gap: 6px; font-size: 11px; font-family: 'Inter', sans-serif; font-weight: 500; letter-spacing: 0.06em; text-transform: uppercase; color: var(--g-deep); background: transparent; border: 1px solid var(--g); padding: 7px 14px; cursor: pointer; transition: background 0.15s; }\n  .copy-btn:hover, .copy-btn.copied { background: var(--g-light); }\n  .specs-footer { border: 1px solid var(--border); margin-top: 28px; width: 100%; }\n  .spec-row { display: flex; border-bottom: 1px solid var(--border); }\n  .spec-row:last-child { border-bottom: none; }\n  .spec-key { font-size: 9px; font-weight: 500; text-transform: uppercase; letter-spacing: 0.1em; color: var(--muted); width: 110px; min-width: 110px; padding: 11px 16px; border-right: 1px solid var(--border); display: flex; align-items: center; }\n  .spec-val { font-size: 13px; font-weight: 400; color: var(--black); padding: 11px 16px; display: flex; align-items: center; }\n  .ingr-full-text { font-size: 12px; color: var(--muted); line-height: 2; font-weight: 300; }\n  .ingr-note { margin-top: 12px; font-size: 11px; color: var(--muted); font-style: italic; }\n\u003c\/style\u003e\n\n\n\n\u003cdiv style=\"margin-bottom:24px;\"\u003e\n  \u003cdiv class=\"label\"\u003eMain Benefit\u003c\/div\u003e\n  \u003cdiv style=\"display:flex;flex-wrap:wrap;gap:6px;\"\u003e\n    \u003cspan class=\"tag\"\u003eBrightening\u003c\/span\u003e\n    \u003cspan class=\"tag\"\u003eCalming\u003c\/span\u003e\n    \u003cspan class=\"tag\"\u003eEven Tone\u003c\/span\u003e\n    \u003cspan class=\"tag\"\u003eAntioxidant\u003c\/span\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"label\"\u003eFormula breakdown\u003c\/div\u003e\n\u003cdiv class=\"conc-bar\"\u003e\n  \u003cdiv class=\"conc-seg seg-cica\"\u003e68%\u003cspan class=\"conc-label\"\u003eCentella Extract\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"conc-seg seg-vitc\"\u003e10%\u003cspan class=\"conc-label\"\u003eVita C (3-O-EAA)\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"conc-seg seg-pan\"\u003e1%\u003cspan class=\"conc-label\"\u003ePanthenol\u003c\/span\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"conc-seg seg-rest\"\u003e21%\u003cspan class=\"conc-label\"\u003eRest\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"label\"\u003eKey ingredients\u003c\/div\u003e\n\u003cdiv class=\"ingr-grid\"\u003e\n  \u003cdiv class=\"ingr-card\"\u003e\n    \u003cdiv class=\"ingr-name\"\u003e\n\u003cdiv class=\"ingr-dot\"\u003e\u003c\/div\u003eCentella Asiatica 68% — More Cica Than Water\u003c\/div\u003e\n    \u003cdiv class=\"ingr-desc\"\u003eCentella Asiatica Extract is the first ingredient at 68% — the base of this formula is not water but a concentrated cica extract. Centella calms inflammation, accelerates barrier repair, and supports collagen production. At 68%, the soothing and barrier-restoring effect is immediate and meaningful — this serum is as much a calming treatment as a brightening one.\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"ingr-card\"\u003e\n    \u003cdiv class=\"ingr-name\"\u003e\n\u003cdiv class=\"ingr-dot\"\u003e\u003c\/div\u003e3-O-Ethyl Ascorbic Acid 10% — Stable, High-Dose Vitamin C\u003c\/div\u003e\n    \u003cdiv class=\"ingr-desc\"\u003e3-O-Ethyl Ascorbic Acid at 10% (100,000ppm) is a stable Vitamin C derivative that converts to active Vitamin C inside the skin — no oxidation, no yellowing in the bottle. At 10% it delivers meaningful brightening, dark spot reduction, and antioxidant protection. Ascorbic Acid Polypeptide provides additional pure Vitamin C in a stabilised polypeptide-bonded form.\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"ingr-card\"\u003e\n    \u003cdiv class=\"ingr-name\"\u003e\n\u003cdiv class=\"ingr-dot\"\u003e\u003c\/div\u003ePanthenol 1% + Beta-Glucan + Hydrolyzed HA\u003c\/div\u003e\n    \u003cdiv class=\"ingr-desc\"\u003ePanthenol at 1% soothes and actively supports barrier repair. Beta-Glucan provides anti-inflammatory and elasticity-boosting activity. Hydrolyzed Hyaluronic Acid delivers moisture at a deeper skin level than standard HA. Fructooligosaccharides (a prebiotic) support microbiome balance. Together they keep skin comfortable and hydrated while the Vitamin C brightens.\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"ingr-card\"\u003e\n    \u003cdiv class=\"ingr-name\"\u003e\n\u003cdiv class=\"ingr-dot\"\u003e\u003c\/div\u003e5 Botanical Actives — Phellodendron + Kale + Mandarin + Kelp + Eclipta\u003c\/div\u003e\n    \u003cdiv class=\"ingr-desc\"\u003ePhellodendron Amurense Bark (Amur cork tree) anti-inflammatory and antioxidant. Brassica Oleracea Acephala (kale leaf) rich in Vitamins C and K for brightening and tone-evening. Citrus Unshiu (Satsuma mandarin peel) natural Vitamin C and flavonoids. Laminaria Japonica (kelp) barrier and moisture support. Eclipta Prostrata (false daisy) soothing and scalp-derived anti-inflammatory.\u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"label\"\u003eProduct details\u003c\/div\u003e\n\n\u003cdiv class=\"acc-item\"\u003e\n  \u003cdiv class=\"acc-header\" onclick=\"toggle('desc')\"\u003e\n    \u003cdiv class=\"acc-label\"\u003eFull description\u003c\/div\u003e\n    \u003cdiv class=\"acc-chevron\" id=\"chev-desc\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"acc-body\" id=\"acc-desc\"\u003e\n    \u003cdiv class=\"acc-text\"\u003e\n      The Beauty of Joseon Light On Serum Centella + Vita C is a lightweight brightening serum that solves the most common Vitamin C problem: irritation. By pairing a high-dose stable Vitamin C (3-O-Ethyl Ascorbic Acid at 10%) with a Centella Asiatica Extract base at 68%, the formula delivers meaningful brightening results while simultaneously calming the skin and preventing the sensitivity that 10% Vitamin C can trigger in many skin types.\n      \u003cbr\u003e\u003cbr\u003e\n      The formula structure is straightforward but effective: 68% of the formula is Centella extract (not water), providing a continuous anti-inflammatory base that keeps the skin calm while the Vitamin C works. The 10% 3-O-Ethyl Ascorbic Acid is stable — it doesn't oxidise on contact with air the way pure L-Ascorbic Acid does — so the product maintains its effectiveness throughout its shelf life. Ascorbic Acid Polypeptide adds a complementary Vitamin C form.\n      \u003cbr\u003e\u003cbr\u003e\n      Five additional botanicals broaden the formula's brightening and protective activity: Phellodendron Amurense (Amur cork tree), Kale (Brassica Oleracea Acephala), Satsuma Mandarin Peel (Citrus Unshiu), Kelp (Laminaria Japonica), and Eclipta Prostrata. Panthenol 1% repairs and soothes. Beta-Glucan and Fructooligosaccharides support the skin barrier and microbiome. Bisabolol adds additional calming. Hydrolyzed Hyaluronic Acid and Adenosine round out the serum with deep hydration and anti-ageing support. The Methyl Trimethicone base gives the serum its silky, light-as-water texture with no stickiness.\n      \u003cbr\u003e\u003cbr\u003e\n      Fragrance-free. Vegan. Use SPF in the morning — 10% Vitamin C increases photosensitivity.\n    \u003c\/div\u003e\n    \u003cbutton class=\"copy-btn\" onclick=\"copyMain(this)\"\u003eCopy description\u003c\/button\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"acc-item\"\u003e\n  \u003cdiv class=\"acc-header\" onclick=\"toggle('how')\"\u003e\n    \u003cdiv class=\"acc-label\"\u003eHow to use\u003c\/div\u003e\n    \u003cdiv class=\"acc-chevron\" id=\"chev-how\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"acc-body\" id=\"acc-how\"\u003e\n    \u003cul class=\"step-list\"\u003e\n      \u003cli\u003e\n\u003cspan class=\"step-n\"\u003e01\u003c\/span\u003eAfter cleansing and toner, apply before moisturiser as the serum step.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cspan class=\"step-n\"\u003e02\u003c\/span\u003ePump an appropriate amount and apply evenly across the face and neck.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cspan class=\"step-n\"\u003e03\u003c\/span\u003eGently pat to aid absorption. Use AM and PM.\u003c\/li\u003e\n      \u003cli\u003e\n\u003cspan class=\"step-n\"\u003e04\u003c\/span\u003eAlways follow with SPF in the morning — 10% Vitamin C increases photosensitivity.\u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003cdiv class=\"pair-box\"\u003e\n      \u003cstrong\u003eBest paired with\u003c\/strong\u003e\n      Use before the Beauty of Joseon Dynasty Cream — the serum brightens and calms as the active treatment step; the cream seals with Rice Bran Water, Ginseng, and Niacinamide for nourishing finish. Together they cover brightening, calming, and barrier support across the full routine.\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"acc-item\"\u003e\n  \u003cdiv class=\"acc-header\" onclick=\"toggle('skin')\"\u003e\n    \u003cdiv class=\"acc-label\"\u003eSuitable for\u003c\/div\u003e\n    \u003cdiv class=\"acc-chevron\" id=\"chev-skin\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"acc-body\" id=\"acc-skin\"\u003e\n    \u003cdiv class=\"acc-text\"\u003eAll skin types. Particularly effective for:\u003c\/div\u003e\n    \u003cul class=\"concern-list\" style=\"margin-top:10px;\"\u003e\n      \u003cli\u003eDull, uneven, or discoloured skin needing brightening\u003c\/li\u003e\n      \u003cli\u003eSensitive skin that can't tolerate standard Vitamin C serums\u003c\/li\u003e\n      \u003cli\u003ePost-acne marks, dark spots, and sun damage\u003c\/li\u003e\n      \u003cli\u003eThose wanting Vitamin C benefits with built-in calming support\u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003cdiv class=\"acc-text\" style=\"margin-top:12px;\"\u003eFragrance-free. Vegan. Use SPF daily — 10% Vitamin C increases photosensitivity. Confirmed: Centella Asiatica 68%, Vitamin C (3-O-EAA) 10%, Panthenol 1%.\u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"specs-footer\"\u003e\n  \u003cdiv class=\"spec-row\"\u003e\n\u003cdiv class=\"spec-key\"\u003eBrand\u003c\/div\u003e\n\u003cdiv class=\"spec-val\"\u003eBeauty of Joseon\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"spec-row\"\u003e\n\u003cdiv class=\"spec-key\"\u003eVolume\u003c\/div\u003e\n\u003cdiv class=\"spec-val\"\u003e30 ml\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"spec-row\"\u003e\n\u003cdiv class=\"spec-key\"\u003eSkin type\u003c\/div\u003e\n\u003cdiv class=\"spec-val\"\u003eAll types\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"spec-row\"\u003e\n\u003cdiv class=\"spec-key\"\u003eConcern\u003c\/div\u003e\n\u003cdiv class=\"spec-val\"\u003eBrightening \u0026amp; Calming\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"spec-row\"\u003e\n\u003cdiv class=\"spec-key\"\u003eFormat\u003c\/div\u003e\n\u003cdiv class=\"spec-val\"\u003eSerum\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"spec-row\"\u003e\n\u003cdiv class=\"spec-key\"\u003eVegan\u003c\/div\u003e\n\u003cdiv class=\"spec-val\"\u003eYes\u003c\/div\u003e\n\u003c\/div\u003e\n  \u003cdiv class=\"spec-row\"\u003e\n\u003cdiv class=\"spec-key\"\u003eOrigin\u003c\/div\u003e\n\u003cdiv class=\"spec-val\"\u003eSouth Korea\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"acc-item\" style=\"margin-top:28px; border-top:1px solid var(--border);\"\u003e\n  \u003cdiv class=\"acc-header\" onclick=\"toggle('ingr')\"\u003e\n    \u003cdiv class=\"acc-label\"\u003eFull ingredients list\u003c\/div\u003e\n    \u003cdiv class=\"acc-chevron\" id=\"chev-ingr\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"acc-body\" id=\"acc-ingr\"\u003e\n    \u003cdiv class=\"ingr-full-text\"\u003e\n      Centella Asiatica Extract (68%), 3-O-Ethyl Ascorbic Acid (10%), Glycerin, Propanediol, Betaine, Dicaprylyl Carbonate, Methyl Trimethicone, Cetyl Ethylhexanoate, Panthenol (1%), Laminaria Japonica Extract, Eclipta Prostrata Leaf Extract, Phellodendron Amurense Bark Extract, Citrus Unshiu Peel Extract, Brassica Oleracea Acephala Leaf Extract, Hydrolyzed Gardenia Florida Extract, Hydrogenated Lecithin, Cetearyl Alcohol, Water, Dimethicone\/Vinyl Dimethicone Crosspolymer, Silica, Bisabolol, Potassium Cetyl Phosphate, Hydrolyzed Jojoba Esters, Cetearyl Olivate, Sorbitan Olivate, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Ammonium Acryloyldimethyltaurate\/Beheneth-25 Methacrylate Crosspolymer, Fructooligosaccharides, Beta-Glucan, Butylene Glycol, Sorbitan Isostearate, Hydrolyzed Hyaluronic Acid, Maltodextrin, Arginine, Carbomer, Ascorbic Acid Polypeptide (0.1ppm), 1,2-Hexanediol, Hydroxyacetophenone, Ethylhexylglycerin, Dipropylene Glycol, Alcohol, Polyglyceryl-10 Myristate, Adenosine, Tocopherol, Xanthan Gum\n    \u003c\/div\u003e\n    \u003cdiv class=\"ingr-note\"\u003eAlways check physical product packaging for the most current list. Confirmed: Centella Asiatica Extract 68%, 3-O-Ethyl Ascorbic Acid 10%, Panthenol 1%. Fragrance-free. Vegan.\u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cscript\u003e\nfunction toggle(id) {\n  document.getElementById('acc-' + id).classList.toggle('open');\n  document.getElementById('chev-' + id).classList.toggle('open');\n}\nfunction copyMain(btn) {\n  const text = \"Beauty of Joseon Light On Serum Centella + Vita C 30ml\\n\\nBrightening serum with built-in calming. Fragrance-free. Vegan. Use SPF daily.\\n\\nCentella Asiatica Extract 68% (base of the formula — not water) + 3-O-Ethyl Ascorbic Acid 10% (stable Vitamin C) + Panthenol 1%. 79% of the formula is active botanicals. Stable Vitamin C won\\u2019t oxidise or cause the bottle-yellowing of pure L-Ascorbic Acid serums. The 68% Centella base simultaneously calms and repairs the barrier while Vitamin C brightens — making this suitable for sensitive skin that reacts to standard Vitamin C serums. Ascorbic Acid Polypeptide adds a complementary Vitamin C form. 5 additional botanicals: Phellodendron Amurense (Amur cork tree) + Kale (Brassica Oleracea) + Mandarin Peel (Citrus Unshiu) + Kelp (Laminaria Japonica) + Eclipta Prostrata. Beta-Glucan + Fructooligosaccharides (prebiotic) + Hydrolyzed HA + Adenosine + Bisabolol.\\n\\nKey ingredients: Centella Asiatica 68% \\u00B7 Vitamin C (3-O-EAA) 10% \\u00B7 Panthenol 1% \\u00B7 Beta-Glucan \\u00B7 Kale \\u00B7 Kelp \\u00B7 Mandarin Peel\\nVolume: 30ml \\u00B7 Origin: South Korea\";\n  navigator.clipboard.writeText(text).then(() =\u003e {\n    btn.textContent = '\\u2713 Copied';\n    btn.classList.add('copied');\n    setTimeout(() =\u003e { btn.textContent = 'Copy description'; btn.classList.remove('copied'); }, 2000);\n  });\n}\n\u003c\/script\u003e\n\n\u003c\/body\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49208878629112,"sku":"8809875906477","price":19.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0328\/8888\/1292\/files\/image_601b6c42-0bda-430b-80e6-8095fd565062.webp?v=1781834217","url":"https:\/\/www.amuseground.com\/products\/beauty-of-joseon-light-on-serum-centella-vita-c-30ml","provider":"Amuse Ground","version":"1.0","type":"link"}