{"product_id":"im-from-rice-serum-30ml","title":"I'm from Rice Serum [30ml]","description":"\u003cbody\u003e\n\n\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cmeta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"\u003e\n\u003ctitle\u003eI'm From Rice Serum\u003c\/title\u003e\n\u003clink href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@300;400;500\u0026amp;display=swap\" rel=\"stylesheet\"\u003e\n\u003cstyle\u003e\n  *, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }\n\n  :root {\n    --g:       #c4a882;\n    --g-pale:  #faf6f1;\n    --g-light: #f0e6d8;\n    --g-deep:  #4a3520;\n    --black:   #111111;\n    --muted:   #888884;\n    --border:  #e0e0dc;\n    --bg:      #fafaf8;\n    --white:   #ffffff;\n  }\n\n  body {\n    font-family: 'Inter', sans-serif;\n    background: var(--white);\n    color: var(--black);\n    width: 100%;\n    margin: 0;\n    padding: 0;\n    font-size: 14px;\n    line-height: 1.6;\n  }\n\n  .label {\n    font-size: 10px;\n    font-weight: 500;\n    letter-spacing: 0.12em;\n    text-transform: uppercase;\n    color: var(--muted);\n    margin-bottom: 12px;\n  }\n\n  .ingr-grid {\n    display: grid;\n    grid-template-columns: repeat(auto-fit, minmax(min(190px, 100%), 1fr));\n    gap: 1px;\n    background: var(--border);\n    border: 1px solid var(--border);\n    margin-bottom: 28px;\n  }\n\n  .ingr-card {\n    background: var(--white);\n    padding: 16px 18px;\n  }\n\n  .ingr-name {\n    font-size: 12px;\n    font-weight: 500;\n    color: var(--black);\n    margin-bottom: 5px;\n    display: flex;\n    align-items: center;\n    gap: 7px;\n  }\n\n  .ingr-dot {\n    width: 7px; height: 7px;\n    border-radius: 50%;\n    background: var(--g);\n    flex-shrink: 0;\n  }\n\n  .ingr-desc {\n    font-size: 12px;\n    color: var(--muted);\n    line-height: 1.65;\n    font-weight: 300;\n  }\n\n  .acc-item {\n    border-bottom: 1px solid var(--border);\n  }\n  .acc-item:first-of-type { border-top: 1px solid var(--border); }\n\n  .acc-header {\n    display: flex;\n    align-items: center;\n    justify-content: space-between;\n    padding: 16px 0;\n    cursor: pointer;\n    user-select: none;\n    background: var(--white);\n    transition: color 0.15s;\n  }\n  .acc-header:hover .acc-label { color: var(--g); }\n\n  .acc-label {\n    font-size: 13px;\n    font-weight: 400;\n    color: var(--black);\n    letter-spacing: 0.01em;\n    transition: color 0.15s;\n  }\n\n  .acc-chevron {\n    width: 16px; height: 16px;\n    position: relative;\n    flex-shrink: 0;\n  }\n  .acc-chevron::before,\n  .acc-chevron::after {\n    content: '';\n    position: absolute;\n    top: 50%; left: 50%;\n    width: 8px; height: 1px;\n    background: var(--muted);\n    transition: transform 0.22s;\n  }\n  .acc-chevron::before { transform: translate(-100%, -50%) rotate(0deg); }\n  .acc-chevron::after  { transform: translate(0%, -50%)    rotate(0deg); }\n  .acc-chevron.open::before { transform: translate(-100%, -50%) rotate(-45deg); }\n  .acc-chevron.open::after  { transform: translate(0%, -50%)    rotate(45deg); }\n\n  .acc-body {\n    display: none;\n    padding-bottom: 20px;\n  }\n  .acc-body.open { display: block; }\n\n  .acc-text {\n    font-size: 13px;\n    color: var(--black);\n    line-height: 1.8;\n    font-weight: 300;\n  }\n\n  .step-list { list-style: none; }\n  .step-list li {\n    display: flex;\n    gap: 14px;\n    padding: 10px 0;\n    border-bottom: 1px solid var(--border);\n    font-size: 13px;\n    font-weight: 300;\n    color: var(--black);\n    line-height: 1.6;\n    align-items: flex-start;\n  }\n  .step-list li:last-child { border-bottom: none; }\n  .step-n {\n    font-size: 10px;\n    font-weight: 500;\n    color: var(--g);\n    letter-spacing: 0.06em;\n    padding-top: 2px;\n    flex-shrink: 0;\n    width: 20px;\n  }\n\n  .pair-box {\n    margin-top: 14px;\n    padding: 14px 16px;\n    background: var(--g-pale);\n    border-left: 2px solid var(--g);\n    font-size: 12.5px;\n    color: var(--g-deep);\n    line-height: 1.7;\n    font-weight: 400;\n  }\n  .pair-box strong { display: block; font-weight: 500; margin-bottom: 3px; }\n\n  .concern-list { margin-top: 8px; }\n  .concern-list li {\n    display: flex;\n    gap: 10px;\n    font-size: 13px;\n    font-weight: 300;\n    color: var(--black);\n    padding: 5px 0;\n    align-items: flex-start;\n    line-height: 1.6;\n  }\n  .concern-list li::before {\n    content: '—';\n    color: var(--g);\n    font-weight: 400;\n    flex-shrink: 0;\n  }\n\n  .copy-btn {\n    margin-top: 16px;\n    display: inline-flex;\n    align-items: center;\n    gap: 6px;\n    font-size: 11px;\n    font-family: 'Inter', sans-serif;\n    font-weight: 500;\n    letter-spacing: 0.06em;\n    text-transform: uppercase;\n    color: var(--g-deep);\n    background: transparent;\n    border: 1px solid var(--g);\n    padding: 7px 14px;\n    cursor: pointer;\n    transition: background 0.15s;\n  }\n  .copy-btn:hover { background: var(--g-light); }\n  .copy-btn.copied { background: var(--g-light); }\n\n  .specs-footer {\n    display: grid;\n    grid-template-columns: repeat(auto-fit, minmax(min(110px, 100%), 1fr));\n    gap: 0;\n    border: 1px solid var(--border);\n    margin-top: 28px;\n  }\n  .spec-block {\n    padding: 14px 16px;\n    border-right: 1px solid var(--border);\n  }\n  .spec-block:last-child { border-right: none; }\n  .spec-key {\n    font-size: 9px;\n    font-weight: 500;\n    text-transform: uppercase;\n    letter-spacing: 0.1em;\n    color: var(--muted);\n    margin-bottom: 4px;\n  }\n  .spec-val {\n    font-size: 13px;\n    font-weight: 400;\n    color: var(--black);\n  }\n\n  .ingr-full-text {\n    font-size: 12px;\n    color: var(--muted);\n    line-height: 2;\n    font-weight: 300;\n  }\n  .ingr-note {\n    margin-top: 12px;\n    font-size: 11px;\n    color: var(--muted);\n    font-style: italic;\n  }\n\u003c\/style\u003e\n\n\n\n\u003c!-- Key ingredients --\u003e\n\u003cdiv class=\"label\"\u003eKey ingredients\u003c\/div\u003e\n\u003cdiv class=\"ingr-grid\"\u003e\n  \u003cdiv class=\"ingr-card\"\u003e\n    \u003cdiv class=\"ingr-name\"\u003e\n      \u003cdiv class=\"ingr-dot\"\u003e\u003c\/div\u003eAspergillus\/Rice Germ Ferment Extract 73%\n    \u003c\/div\u003e\n    \u003cdiv class=\"ingr-desc\"\u003eThe hero ingredient: fermented rice embryo bud extract that retains over 65% of the total nutritional value of a rice grain — including linolenic acid, vitamin B complex, and antioxidants — to hydrate, brighten, and strengthen the skin barrier.\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"ingr-card\"\u003e\n    \u003cdiv class=\"ingr-name\"\u003e\n      \u003cdiv class=\"ingr-dot\"\u003e\u003c\/div\u003eNiacinamide\n    \u003c\/div\u003e\n    \u003cdiv class=\"ingr-desc\"\u003eVitamin B3 that brightens uneven tone, minimises the appearance of pores, balances sebum production, and supports ceramide synthesis in the skin barrier for improved resilience over time.\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"ingr-card\"\u003e\n    \u003cdiv class=\"ingr-name\"\u003e\n      \u003cdiv class=\"ingr-dot\"\u003e\u003c\/div\u003eHydrolyzed Hyaluronic Acid + Sodium Hyaluronate\n    \u003c\/div\u003e\n    \u003cdiv class=\"ingr-desc\"\u003eA dual-form hyaluronic acid pairing — small-molecule hydrolyzed HA penetrates deep to hydrate from within, while Sodium Hyaluronate forms a moisture-retaining film on the skin's surface for long-lasting plumpness.\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"ingr-card\"\u003e\n    \u003cdiv class=\"ingr-name\"\u003e\n      \u003cdiv class=\"ingr-dot\"\u003e\u003c\/div\u003eMadecassoside + Glutathione\n    \u003c\/div\u003e\n    \u003cdiv class=\"ingr-desc\"\u003eCentella-derived Madecassoside calms inflammation and supports barrier repair, while Glutathione provides antioxidant protection against oxidative stress and contributes to a clearer, more luminous complexion.\u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- Accordions --\u003e\n\u003cdiv class=\"label\"\u003eProduct details\u003c\/div\u003e\n\n\u003cdiv class=\"acc-item\"\u003e\n  \u003cdiv class=\"acc-header\" onclick=\"toggle('desc')\"\u003e\n    \u003cdiv class=\"acc-label\"\u003eFull description\u003c\/div\u003e\n    \u003cdiv class=\"acc-chevron\" id=\"chev-desc\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"acc-body\" id=\"acc-desc\"\u003e\n    \u003cdiv class=\"acc-text\"\u003e\n      I'm From is a Korean skincare brand built entirely around radical ingredient transparency — every product lists not just what's in it, but where each primary ingredient comes from and which farm harvested it. The Rice Serum embodies that philosophy at its most concentrated: 73% of the formula is a single ingredient, Aspergillus\/Rice Germ Ferment Extract, sourced from Goami rice grown in Yeoju, the region the Joseon Dynasty designated as their royal rice supplier.\n      \u003cbr\u003e\u003cbr\u003e\n      The extract is drawn from the embryo bud of the rice grain — the densest concentration of nutrients in the entire plant, retaining over 65% of the grain's total nutritional value. Rich in linolenic acid, vitamin B, and natural antioxidants, it conditions, smooths, and brightens while reinforcing the skin's natural lipid barrier. The fermentation process further enhances bioavailability, allowing these nutrients to penetrate more effectively than untreated rice extract.\n      \u003cbr\u003e\u003cbr\u003e\n      Supporting actives include Niacinamide for brightening and barrier support, a dual-form Hyaluronic Acid complex (Hydrolyzed Hyaluronic Acid + Sodium Hyaluronate) for layered hydration, Madecassoside for anti-inflammatory soothing, and Glutathione for antioxidant protection. Adenosine improves elasticity and helps delay visible signs of ageing, while Alpha-Glucan Oligosaccharide reinforces the skin's hydrolipid barrier. Squalane and Betaine round out the formula with light, non-greasy nourishment.\n      \u003cbr\u003e\u003cbr\u003e\n      The texture is silky and serum-weight — it absorbs immediately and leaves an instant, luminous glow without heaviness or residue. Vegan and cruelty-free. Free from artificial fragrances, colours, parabens, sulphates, mineral oils, essential oils, and alcohol. pH 6.0 ± 1.0.\n    \u003c\/div\u003e\n    \u003cbutton class=\"copy-btn\" onclick=\"copyMain(this)\"\u003eCopy description\u003c\/button\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"acc-item\"\u003e\n  \u003cdiv class=\"acc-header\" onclick=\"toggle('how')\"\u003e\n    \u003cdiv class=\"acc-label\"\u003eHow to use\u003c\/div\u003e\n    \u003cdiv class=\"acc-chevron\" id=\"chev-how\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"acc-body\" id=\"acc-how\"\u003e\n    \u003cul class=\"step-list\"\u003e\n      \u003cli\u003e\n        \u003cspan class=\"step-n\"\u003e01\u003c\/span\u003eAfter cleansing, apply toner to prep and balance the skin.\n      \u003c\/li\u003e\n      \u003cli\u003e\n        \u003cspan class=\"step-n\"\u003e02\u003c\/span\u003eDispense an appropriate amount of serum onto fingertips.\n      \u003c\/li\u003e\n      \u003cli\u003e\n        \u003cspan class=\"step-n\"\u003e03\u003c\/span\u003eApply evenly over the face and gently pat for absorption — do not rub.\n      \u003c\/li\u003e\n      \u003cli\u003e\n        \u003cspan class=\"step-n\"\u003e04\u003c\/span\u003eOnce fully absorbed, follow with moisturiser to seal in hydration. Use morning and evening.\n      \u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003cdiv class=\"pair-box\"\u003e\n      \u003cstrong\u003eBest paired with\u003c\/strong\u003e\n      Layer over I'm From Rice Toner (77.78% rice extract) and finish with I'm From Rice Cream for the complete Rice line routine. The brand recommends using the serum before the cream to amplify the barrier-strengthening and brightening effect of both products.\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"acc-item\"\u003e\n  \u003cdiv class=\"acc-header\" onclick=\"toggle('skin')\"\u003e\n    \u003cdiv class=\"acc-label\"\u003eSuitable for\u003c\/div\u003e\n    \u003cdiv class=\"acc-chevron\" id=\"chev-skin\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"acc-body\" id=\"acc-skin\"\u003e\n    \u003cdiv class=\"acc-text\"\u003eFormulated for all skin types, including sensitive skin. The gentle, clean-beauty formula makes it particularly well suited for:\u003c\/div\u003e\n    \u003cul class=\"concern-list\" style=\"margin-top:10px; list-style:none; padding:0;\"\u003e\n      \u003cli\u003eDullness and uneven skin tone\u003c\/li\u003e\n      \u003cli\u003eDehydration and loss of skin radiance\u003c\/li\u003e\n      \u003cli\u003eFine lines and early signs of ageing\u003c\/li\u003e\n      \u003cli\u003eSensitive or reactive skin seeking effective brightening without irritation\u003c\/li\u003e\n    \u003c\/ul\u003e\n    \u003cdiv class=\"acc-text\" style=\"margin-top:12px;\"\u003eVegan and cruelty-free. Free from artificial fragrances, colours, parabens, sulphates, mineral oils, essential oils, and alcohol. pH 6.0 ± 1.0. Suitable for AM and PM use.\u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- Specs --\u003e\n\u003cdiv class=\"specs-footer\"\u003e\n  \u003cdiv class=\"spec-block\"\u003e\n    \u003cdiv class=\"spec-key\"\u003eBrand\u003c\/div\u003e\n    \u003cdiv class=\"spec-val\"\u003eI'm From\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"spec-block\"\u003e\n    \u003cdiv class=\"spec-key\"\u003eVolume\u003c\/div\u003e\n    \u003cdiv class=\"spec-val\"\u003e30 ml\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"spec-block\"\u003e\n    \u003cdiv class=\"spec-key\"\u003eSkin type\u003c\/div\u003e\n    \u003cdiv class=\"spec-val\"\u003eAll types\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"spec-block\"\u003e\n    \u003cdiv class=\"spec-key\"\u003eConcern\u003c\/div\u003e\n    \u003cdiv class=\"spec-val\"\u003eBrightening\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"spec-block\"\u003e\n    \u003cdiv class=\"spec-key\"\u003eFormat\u003c\/div\u003e\n    \u003cdiv class=\"spec-val\"\u003eSerum\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"spec-block\"\u003e\n    \u003cdiv class=\"spec-key\"\u003eOrigin\u003c\/div\u003e\n    \u003cdiv class=\"spec-val\"\u003eSouth Korea\u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003c!-- Full Ingredients --\u003e\n\u003cdiv class=\"acc-item\" style=\"margin-top:28px; border-top:1px solid var(--border);\"\u003e\n  \u003cdiv class=\"acc-header\" onclick=\"toggle('ingr')\"\u003e\n    \u003cdiv class=\"acc-label\"\u003eFull ingredients list\u003c\/div\u003e\n    \u003cdiv class=\"acc-chevron\" id=\"chev-ingr\"\u003e\u003c\/div\u003e\n  \u003c\/div\u003e\n  \u003cdiv class=\"acc-body\" id=\"acc-ingr\"\u003e\n    \u003cdiv class=\"ingr-full-text\"\u003e\n      Aspergillus\/Rice Germ Ferment Extract Filtrate (73%), Propanediol, Glycerin, Methylpropanediol, Cyclopentasiloxane, Niacinamide, Caprylyl Methicone, Water (Aqua), Cyclohexasiloxane, 1,2-Hexanediol, Squalane, Betaine, C12-14 Pareth-12, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Panthenol, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Ethylhexylglycerin, Allantoin, Xanthan Gum, Dipotassium Glycyrrhizate, Adenosine, Disodium EDTA, Pentylene Glycol, Hydrolyzed Hyaluronic Acid, Alpha-Glucan Oligosaccharide, Sodium Hyaluronate, Madecassoside, Portulaca Oleracea Extract, Hydroxypropyl Cyclodextrin, Glutathione\n    \u003c\/div\u003e\n    \u003cdiv class=\"ingr-note\"\u003eIngredients may vary by batch. Always check the physical product packaging for the most current list.\u003c\/div\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cscript\u003e\nfunction toggle(id) {\n  document.getElementById('acc-' + id).classList.toggle('open');\n  document.getElementById('chev-' + id).classList.toggle('open');\n}\n\nfunction copyMain(btn) {\n  const text = `I'm From Rice Serum 30ml\\n\\nI'm From is a Korean skincare brand built around radical ingredient transparency — every product lists not just what's in it, but where each primary ingredient comes from. The Rice Serum embodies that philosophy at its most concentrated: 73% of the formula is Aspergillus\/Rice Germ Ferment Extract, sourced from Goami rice grown in Yeoju, the region the Joseon Dynasty designated as their royal rice supplier.\\n\\nThe extract comes from the embryo bud of the rice grain — the densest concentration of nutrients in the entire plant, retaining over 65% of the grain's total nutritional value. Rich in linolenic acid, vitamin B, and antioxidants, it conditions, brightens, and strengthens the skin barrier. Supporting actives include Niacinamide, dual-form Hyaluronic Acid, Madecassoside, Glutathione, and Adenosine.\\n\\nVegan and cruelty-free. Free from artificial fragrances, colours, parabens, sulphates, mineral oils, essential oils, and alcohol. pH 6.0.\\n\\nKey ingredients: Aspergillus\/Rice Germ Ferment Extract 73% · Niacinamide · Hydrolyzed Hyaluronic Acid · Sodium Hyaluronate · Madecassoside · Glutathione · Adenosine\\nVolume: 30ml · Origin: South Korea`;\n  navigator.clipboard.writeText(text).then(() =\u003e {\n    btn.textContent = '✓ Copied';\n    btn.classList.add('copied');\n    setTimeout(() =\u003e { btn.textContent = 'Copy description'; btn.classList.remove('copied'); }, 2000);\n  });\n}\n\u003c\/script\u003e\n\n\n\u003c\/body\u003e","brand":"I'm from","offers":[{"title":"Default Title","offer_id":49079897653496,"sku":"8809525930531","price":26.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0328\/8888\/1292\/files\/IMFROM_rice_serum_image_02-2-scaled.jpg?v=1781727747","url":"https:\/\/www.amuseground.com\/products\/im-from-rice-serum-30ml","provider":"Amuse Ground","version":"1.0","type":"link"}