I'm From is a Korean skincare brand built entirely around radical ingredient transparency — every product lists not just what's in it, but where each primary ingredient comes from and which farm harvested it. The Rice Serum embodies that philosophy at its most concentrated: 73% of the formula is a single ingredient, Aspergillus/Rice Germ Ferment Extract, sourced from Goami rice grown in Yeoju, the region the Joseon Dynasty designated as their royal rice supplier.

The extract is drawn from the embryo bud of the rice grain — the densest concentration of nutrients in the entire plant, retaining over 65% of the grain's total nutritional value. Rich in linolenic acid, vitamin B, and natural antioxidants, it conditions, smooths, and brightens while reinforcing the skin's natural lipid barrier. The fermentation process further enhances bioavailability, allowing these nutrients to penetrate more effectively than untreated rice extract.

Supporting actives include Niacinamide for brightening and barrier support, a dual-form Hyaluronic Acid complex (Hydrolyzed Hyaluronic Acid + Sodium Hyaluronate) for layered hydration, Madecassoside for anti-inflammatory soothing, and Glutathione for antioxidant protection. Adenosine improves elasticity and helps delay visible signs of ageing, while Alpha-Glucan Oligosaccharide reinforces the skin's hydrolipid barrier. Squalane and Betaine round out the formula with light, non-greasy nourishment.

The texture is silky and serum-weight — it absorbs immediately and leaves an instant, luminous glow without heaviness or residue. Vegan and cruelty-free. Free from artificial fragrances, colours, parabens, sulphates, mineral oils, essential oils, and alcohol. pH 6.0 ± 1.0.

Formulated for all skin types, including sensitive skin. The gentle, clean-beauty formula makes it particularly well suited for:

Vegan and cruelty-free. Free from artificial fragrances, colours, parabens, sulphates, mineral oils, essential oils, and alcohol. pH 6.0 ± 1.0. Suitable for AM and PM use.